Oh Shit! I’m not on brand! Whatever shall I do?

Have you heard the phrase on brand? Have you been told that you need to be on brand? That’s pretty common advice given to entrepreneurs and coaches these days.

Today, it just hit me. Honestly, I can’t believe I didn’t notice this saying before, and how stupid it is.

I’m not a brand.

I’m a human being.

I’m ridiculously complex.

I’m full of contradictions.

And questions, lovely questions.

I’m every color in the rainbow inside.

I have so many layers

I have millions of interests and interesting thoughts.

I’m silly. I’m serious. I’m insightful. I’m wrong. I’m generous. I’m harsh. I’m quick and I’m slow. I listen, but I’m not a follower. And so much more.

I am constantly changing – my mind, my direction, my tastes, my priorities.

I think in all of the colors of the rainbow.

I am not a brand. I don’t have to be on brand. Ever.

I am an onion – a rainbow onion.

So are you.

In the meantime, remember these things: You are loved. We are all loved. Let’s all be kind. And in all things – progress, not perfection!

Love and light,




(Visited 41 times, 1 visits today)

Leave A Comment

Your email address will not be published. Required fields are marked *